Thursday, March 17, 2011

Proof of a new method of search engine optimization

Here it is: Write the word "proof" in the title of your blog post.

In September, last year, I wrote a post called, "Proof that 2012 will happen!" I wasn't trying to be sensationalist, just silly. The joke ended up being that of course 2012 will happen. Whether or not the end of the world will happen during 2012 is a different story.

Well, you can see that, on my "top posts" widget to the right, that post is ranking at number 1. But that ranking doesn't tell the whole story. Not at all.

If you give the number of visits that the #5 item in that list (Gerson Therapy) has gotten in the last month a value of 1, as a baseline, the bottom three items all have a value of about 1. They've gotten about the same number of visits as each other. Then, the #2 item (Proof of Time Travel) has a value of about 2. It has about double the visits of any of the lower three items.

The number 1 item, though, Proof that 2012 will happen!, has a value of 12. That means it has approximately twelve times the visits of any of the bottom three, and it even has six times as many visits as the second one. It's a wide gap.

Note: PornOH, I now know, is a
pornography website. In a search
for that keyword, a link to my blog
is on the second page.
I noticed this trend in early February, and it bothers me a bit, because I realized that the people who are actually looking for proof of the end-of-the-world scenario are not going to find it at my blog. The bad part is, I didn't even present evidence against it in that post. Just a perspective of what I think of it. So, those people are getting no value out of that search.

This didn't stop my from my next experiment, though, which you can see above. I wrote a post about a time-travel related video I'd seen, and stuck the word Proof in there, not so innocently this time. Very very quickly, Proof of time travel! -or- Giving your hoax a makeover, climbed up the charts, and now, as I said, has double the hits of the three lower results. Neither of these posts are particularly interesting, in the scheme of things, but that silly word, proof, makes them popular.

The Google searches for proof do have a skeptical basis, though. It's a plea to cut through the BS, get away from all of the conjecture, and just please prove it to me. Unfortunately, there is no proof to be found online. You can find videos that can be faked, stories that can be made up, peer-reviewed scientific papers that are, nevertheless, ever-debated. You can find theories and hypotheses and absurd certainties. But no proof.



  1. Quality stuff...and unique approach. This should be a mandatory read for anyone in the SEO services industry. Glad I found you!

  2. From my experience -- and I know a thing or two -- it's nearly impossible to get primo search results without consulting an SEO company. It's a tough pill to swallow, but it's just the world we live in these days. But I wish you luck no matter which route you take! :)